If I could restart my first collection...
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I made these mistakes building our first collection so you don’t have to!
Creating The Awakening taught me more than any Uni course ever could.
- I jumped between colours instead of committing.
- I didn’t plan shipping properly and burned money rushing samples by air.
-I trusted the wrong manufacturers who talked big but didn’t deliver.
Each mistake cost me time, money, and energy, but also gave me clarity.
If you’re starting a brand, a business, or any creative project:
plan ahead, and choose partners who prove themselves through actions, not just words.
Save this, so you don’t have to learn everything the hard way.
NI THE LABEL | Founder diary