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Fashion should never come at the cost of the en...

🌱 Why We Care About What You Wear.At NI THE LABEL, fabric isn’t just a choice, it’s a reflection of our values.We design with intention, focusing on how it feels,...

I care about more than just the look...

You want activewear that actually supports your workout, but is also so cute it boosts your confidence and makes you WANT to train hard and even live in it 24/7....

NI THE LABEL is created to challenge traditiona...

This is the story behind NI THE LABEL.As I was preparing to launch my clothing brand, I had constantly asked myself: Why am I starting this? What values do my...

I am 158cm tall, weigh 66kg, and this is my body.

I am 158cm tall, weigh 66kg, and this is my body. I thought the problem was my body. Turns out, it was the clothes.I believe clothes should evolve to fit...

Come spend a day with me running this fashion b...

Running a fashion brand isn’t just photos and cute outfits unfortunately… it’s fabrics, stress, and a lot of trial and error.😭 But I wouldn’t trade it for anything :)) View...

Be honest… are you paying for the clothes or th...

Be honest… are you paying for the clothes or the marketing?I’m building NI THE LABEL to do the opposite of what fast fashion does. No inflated prices for the sake...